Vibrant Planet provides strategy and communications for companies and nonprofits focused on social and environmental innovation. Through executive meeting facilitation, strategy development, and internal and external communications, we help nonprofits and purpose-driven companies expand their positive impact in the world.
Vibrant Planet was founded on the belief that companies have the potential to be powerful conduits for positive social change. In a world in which resource scarcity, sustainability, and social impact increasingly dominate business innovation and consumer choice, we have no other option than to realize this potential—for society at large and for companies’ bottom lines. Figuring out how to position a brand in the sustainability or social wellness landscape and how to communicate a persuasive message to stakeholders is a subtle art, however, and one that requires innovative thinking, an understanding of the market, and a healthy dose of intuition. This is what Vibrant Planet excels at. We help nonprofits and purpose-driven companies build strategies and bring them to life through new employee and customer experiences. Our firm is by and large a firm of one—that’s me, Allison Wolff—and I work with a handful of talented writers, strategists, and designers as needed and appropriate for my clients. Vibrant Planet clients include eBay, Google, Apple, GlobalGiving, and numerous early-stage, socially driven organizations.
I started Vibrant Planet in 2004, right as the business community was starting to grasp the importance of social and environmental responsibility and as nonprofits were realizing the need to operate with more business rigor. To me the opportunity was obvious and essential: Companies and nonprofits have become the biggest drivers of change in our world, and our world has arrived at a point where it desperately needs positive change to remain vibrant for its myriad citizens and life forms.
I came to this understanding through years of experience with top brands, businesses, and social and environmental innovators. After managing international distribution for Ryka and launching the Mossimo brand in Europe, I headed marketing at Netflix, where I oversaw the development of the brand and customer experience and built our subscription base through innovative campaigns. In 2000, I went to Stone Yamashita Partners, a world-class strategy, communications, and design firm. During my four years there, I worked with leaders at eBay, Nike, HP, and Gap, among others. In addition to vision, strategy, and culture-change work for these companies, I was part of a team that helped HP launch its Global Citizenship division and strategy and was exposed to the philosophy of eBay founder, Pierre Omidyar, who believes business can and should be a force for good in the world. I realized in doing this work that some companies can become powerful shapers of positive social change.
I also did pro bono work with people like Bill McDonough and the founders of GlobalGiving, Dennis Whittle and Mari Kuraishi, who taught me where the world needs to head in the areas of environmental sustainability and global development. Through all of these experiences, the new path I would take in my work became clear and all consuming. Today I’m proud to say that Vibrant Planet is my life, my passion, my drive, and I look forward to sharing that with all the clients I have the privilege of joining on the sustainability and social good path.