We work with each client in a way that meets his or her individual needs and fits their company’s culture. Most of my clients think of Vibrant Planet as an extended part of their team.
We are proud to have worked with some of the world’s leading social innovators. Below you’ll find an overview of our relationships and samples of our work for them.
Vibrant Planet has worked with eBay since 2006, helping the company launch its global citizenship vision and strategy and continuously update its efforts to fuel profit while having significant positive social and environmental impact. In addition to strategy development, we have helped eBay make its vision real by helping to pitch and create numerous customer experiences from World of Good to the Green Driving Center. Lastly, we script and oversee the development of videos to help communicate the eBay community’s impact (Two examples: eBay Giving Works 2011 highlights and eBay Instant Sale).
Vibrant Planet worked with Google to develop written and video content for its Google Green site, engaging leaders across the company to help them articulate Google’s leadership in renewable energy investments, leading green building practices and operations, sustainable food, and cutting-edge employee transportation. In addition, Vibrant Planet worked with the Google.org team to update its web content to reflect accomplishments in 2011 and areas of focus for 2012.
Vibrant Planet worked with the iTunes and corporate strategy and marketing teams to develop a program concept and user experience for engaging iTunes users in micro philanthropy en masse.
Vibrant Planet worked with HP to develop an environmental messaging strategy that enabled them to leverage existing environmental programs as a differentiator to their major customer segments—Enterprise, Small-to-Medium-Sized Businesses, and Consumer. Additionally we developed a trade show booth and collateral material for HP to communicate environmental programs at trade and consumer shows, conferences, and other events.
Vibrant Planet has been working with GlobalGiving since its launch in 2002 on business, brand and funding strategies, marketing, business development, and communications. Vibrant Planet has also worked with GlobalGiving to leverage social media tools and API to spread its reach and impact.
Vibrant Planet has worked with Micro-Documentaries to develop content for its website and to make its site more search friendly. We built Micro-Documentaries’ marketing plan and help on an ongoing basis with its execution. We also crafted its video distribution guide, a first-of-its kind guide to online distribution of videos on the web, complete with tips for Search Engine Optimization.
Vibrant Planet worked with SaveUp to identify its initial target audience and develop an engaging initial customer experience. In addition, we helped the team build their corporate sponsor pitch, which has enabled them to secure many high profile partners.
Vibrant Planet worked with the leadership team at The North Face to develop their first ever mission and values statements, and we executed in a way that would inspire new thinking and innovation for the long-term.
MBDC is igniting the “cradle to cradle” design movement. Vibrant Planet has worked with MBDC on its business and organizational strategy and its digital community strategy.
Vibrant Planet worked with Conservation International’s leadership team to redefine their values and core competencies in a way that reflects changes in strategy and organizational structure. We then guided the Human Resources and Communications teams to link vision, mission, values, and core competencies to CI’s operating strategy and helped develop a worldwide communications plan.